In this article, we break down the benefits of SEO and the top 9 reasons why it is Essential For Your Business:
When we first hear the term Search Engine Optimization, our first impression is often that of a super complex tech phenomenon that’s probably only implemented by those big websites.
You think of yourself as just a small business or an amateur blogger.
Why would you need SEO?
Can’t you just make a cute little website and call it a day?
Well, here’s the thing, statistics say that there are over 1 BILLION searches performed daily across all search engines.
How do you make sure those searches are leading to your website?
How do you ensure your target audience isn’t going to your competitor’s website?
There’s only one solution, and that’s SEO!
Think about this, Search Engine Optimization, as jargon-y as it sounds, is just the name to the numerous strategies you can use to increase your website’s visibility.
More specifically, its visibility on Search Engines like Google, Bing, Yahoo, etc.
Sound simple enough, right?
Let’s expand more on exactly why SEO is important for your website.
Drive ‘Relevant’ Traffic
Here’s the thing: not all traffic is good traffic. And with SEO, your site receives traffic that is highly targeted.
In fact, it will be based on search phrases and relative keywords.
Your SEO service identifies the most relevant phrases and keywords in your niche and integrates them into your website.
Wouldn’t it be amazing to get your site to appear at the top of Google?
Become An Authority In Your Industry
If your business ranks highly in search engine results – it will inevitably be seen as an authority resource by the consumer.
For example, let’s assume that you are a dentist located in New York and have not implemented SEO into your marketing.
Right now, your website is found on page #9 of Google for the term “New York dentist”.
What are the chances of a consumer coming across your website?
In fact, most people don’t even scroll down page #1 to see more results.
On the other hand, if your website was found on the first page – the consumer is going to automatically associate your business as the leader in its industry.
Drive Constant Traffic
The great thing about SEO is that it works around the clock for your business.
A successful SEO campaign will work 24/7, driving interested consumers to your website at all hours of the day.
This enables your online presence to be open at all times!
A fully optimized website has the potential to generate sales and leads around the clock.
As a business owner, this is going to make a huge difference to your success.
Beat Your Competitors
A successful SEO campaign can help your business outrank all your competitors, hence gaining a significant online market share.
Your online presence is crucial to the image of your business. It is likely the very first impression a potential client will have of you.
If you’re looking to crush your competitors and leave them far behind, SEO is just the tool for you.
A Significant Cost Reduction
If you’re concerned about the money you’ll be investing in doing SEO on your website – you meet to consider how much money your business will have to spend on other ways of advertising, like a print advertisement or Yellow Pages.
All these other avenues are pretty expensive and rarely provide a worthy return.
Let’s be real: Print Has Died, and it’s time you turn your main focus to online marketing.
Be Found Quicker
In order for a consumer to spend money on your business, they should be able to find you first!
If you’re not page #1 in Google – your business is most likely to not be found.
To change this, you need to have an expert SEO service working to improve your website ranking for keywords that will drive visitors to your website.
A Huge Boost In Sales
Proper SEO will significantly boost your sales. No doubts about it.
Think about it for a moment: if more potential clients found your website, don’t you think that would result in more sales? Of course, it would.
That’s just the nature of advertising!
With SEO, you’re able to position your business in front of the correct audience and watch your sales increase.
Target Your Clients Effectively
There’s a whole market just waiting to find you.
You can deal with this in two ways: your clients find you, or they find your competitors first and give them all the market share!
With SEO, you get to target specific cities, countries, regions, states, and towns.
This allows you to drive highly targeted traffic to your website, which consists of people who are most likely to be searching for your product or service.
Brand Your Business Flawlessly
SEO will help establish your business and brand online, allowing potential customers and clients to find your website.
This helps to create a solid online presence.
A professional website that provides a good user experience is extremely important to your brand image today.
As stated before, it is the absolute first impression a potential client will receive. And you don’t want to mess that up!
The combination of a high-quality website with SEO will result in more leads, phone calls, sales, and eventually, revenue. It’s a win-win situation!